Our Co-Founder Lena quoted in Inc.

Xero Shoes is no stranger to supply chain challenges over the past few years. Our President and Co-Founder, Lena Phoenix, was quoted in a recent Inc. article, sharing how we’re getting creative with our inventory.

Lingering Inflation and Tangled Supply Chains Mean You Need to Rethink Your Inventory Strategy

It’s no surprise that people LOVE Xero Shoes, so that’s why we try to increase our inventory.

“As a bootstrapped business, we’ve always invested everything we can in inventory for next season. The goal for us has always been to find more capital,” says Lena.

But Xero didn’t just buy more, it bought smarter–introducing an enterprise resource planning systemthat allowed the team to better analyze what customers were responding to and to predict what they might want next.

“A lot of footwear companies don’t make shoes above size 12, so we have quite a few consumers who wear sizes 13, 14, and 15. Every time we launched a new size, we’d run out of it right away–and now we no longer run the risk of overcorrecting.”